“Techcrunch which usually covers new Web 2.0ish startups is looking instead at two established players in the MMO space. One (Second Life) more established than the other (Entropria). The article also mentions World of Warcraft but the comparisons there are less clear and valid. You can’t really compare World of Warcraft an MMORPG to Entropia or Second Life . MMOs have different objectives than MMORPG.”