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Webaroo is not alone in the Twittering game since number of teams have gotten few facts right by now -
Twitter is way too easy to understand for development team and end users, and it is way too cheap to setup initially. But what most of them might be missing on is the vision behind the product. Copying a product is one thing, but being able to give it direction is another. If Twitter were to go out of the market today, I wonder what each of the companies would plan for their future.