“It's so tempting to spend money sometimes. Yeah I know Rackspace's hosting looks hot. I know you're just dying to hire that PR firm. And it's so much fun tweaking your AdWords campaigns. A lot of that stuff you can do yourself or get it done on the cheap. Instead of PPC advertising become an SEO guru. Instead of Rackspace, use their sister company ServerBeach (same hosting facility, a quarter of the price). Instead of hiring that PR firm, just make a few good friends in the blogging community. ”