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STORY:It’s time to ditch the famous names and wear fake, say some Chinese. A new trend in fake fashion is taking the world’s most populous nation by storm.GiPhone, HiPhone and Anycoll handsets sell for far less than their genuine counterparts.Sportswear is also a victim and bargain hunters think the altered logos validate the copycat brands. [Cui Lai, Student]:“It’s an imitation, so it’s not a fake and it’s not infringing copyright. Maybe it lacks innovation, but it’s not really bad.”Although many regard it as piracy, fake fans find the brazen imitations part of the attraction.[Jin Hui, Student]:“
I think that Shanzhai is an example of China’s skillfulness . I mean think about it, if you can take good products and produce the same thing, that’s a sign of progress.” But their growing popularity could prove a headache for genuine brands, says Baker and McKenzie lawyer Scott Palmer.[Scott Palmer, Lawyer]:“It is possible that these lookalike, these sort of upstarts, can actually become quite famous locally and then, you know, the case would be considerably more difficult.”Palmer receives a daily stream of foreign client enquiries over Chinese imitations, and foreign governments frequently take China to task over copyright infringement.But China responds that as a developing country it may take years to root out the problem.