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Today marks the 100th day Mingle2 has been up and running and I'm very happy with how far it's come in such a short period of time. The majority of my efforts over the past three months have been in marketing the website to search engines. What does this mean? It means I've been focusing my efforts on ensuring that visitors who search the internet for a free online dating site end up on Mingle2's homepage. I've hit some major milestones in the past two weeks that I think will allow me to throttle back on the search marketing and focus more on improving Mingle2 itself. As of June 18 the site was getting around 40 signups a day, as of last night the site had 370 signups a day. Traffic levels are higher than ever - last week 125,000 people visited Mingle2 in 7 days (400,000 page views in all). In the 100 days since its inception the site has had 1.5 million page views and over half a million unique visitors. If you search google for "free online dating" it's ranked #3.
These accomplishments aside, I know there's a ton of room for improvement on the site itself. I need to improve the search feature to accommodate more zip codes (currently it doesn't work very well for a lot of foreign countries). I want to improve the "browse by location" feature so you can refine things a bit. Many of the back-end queries need some refinement, especially as the number of users grows. I'm also considering adding a direct chat feature, so singles can engage in a dialogue on the site without having to exchange contact information right off the bat. I've also got a very cool feature in mind that I'm going to activate once enough people are signed up for it to work properly.
I've been run a little ragged lately because I'm still working days at my other job and nights on Mingle2, but
hopefully things will let up soon so I can start getting more sleep. I'd also like to thank everyone who has messaged me about the site. The feedback I've received has been overwhelmingly positive and it's been incredibly rewarding to work on this project.