big money for branding and having your corporate spin doctors

...big money for branding and having your corporate spin doctors pile on the double-speak...

Inline Comment posted on "Tony Wright (dot com) - Web UI Geek / Entrepreneur in Seattle, WA" 16 months 9 days ago.

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“When you start throwing around big money for branding and having your corporate spin doctors pile on the double-speak , it can feel pretty damn manipulative. And now that anyone can voice their opinion on these wonderful intertubes of ours, the people who feel manipulated can let you know how they feel. Well, as London 2012 organising committee chairman Seb Coe says, “It is an invitation to take part and be involved.””

by webwright 16 months 9 days ago at "Tony Wright (dot...".

I should note here that I think PR and marketing is valuable (Just look at how many times I link to Seth Godin!) -- I just don't think many of the folks who do it professionally have "kept up". Marketing and PR is VERY different than it was 5 years ago, IMO.

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