“The scientific theory (which we’ve all heard at least once and which we totally remember because it’s so profound) is that the mere act of observing something (anything!) changes it. Just looking at molecules under a microscope changes them! Dude…? Yeah. Anyway but what about a sporting event? A concert? Why would watching it on YouTube change it? Ah, but it does! Just knowing something, let’s say a music concert, is being recorded changes the experience itself! And you do know it’s being recorded. Because you can see the guy over there with the camera? See him? Yeah. Well, now you won’t take your bra off anymore. Because someday you might want to run for first-lady. And the band will play differently without your bra. The whole mood is different now because of your ambition . Experience changed. +1 for science.”