“The idea is shiny new, but the insights are important enough to share. The author of the Frog Design Blog has devised a plan to try to go a couple weeks hyper-aware of her ecological footprint, measured in the form of accumulated trash. Beginning May 13, Ashley Menger will carry around all of the non-recyclable or compost-able garbage she personally generates. At the end of the two weeks, someone else will take on the challenge, presumably blogging any insights as garbage piles up.”